You have to be very careful as you make your way through the different levels, because if you die, it's game over and the chicken will be slaughtered. There are also other animals in the game that you can help, but your main focus is to save the chicken. You need to use all of your skills and abilities to get through each level and ultimately save the chicken from a life of misery.
Keep your finger on the screen (left mouse button) to jump higher, but beware of electric current. When the chicken comes into contact with an electric current, the game ends.